customer satisfaction

Account-Based Marketing vs. Customer-Centric Marketing: What is the Difference?

Account-Based Marketing vs. Customer-Centric Marketing: What is the Difference?

In the last few weeks, there has been a lot of buzz on account-based marketing (ABM) and customer-centric marketing - and which is the best strategy. But what exactly is ABM and what is the difference between the two? How do businesses know which strategy is best? And when did marketing get so complicated? Read on to learn more about the specifics of customer-centric and ABM strategies and how to determine which strategy is best for your business.

A Short Success Story

A Short Success Story

Today is a short day. I wish I had the power to tell you that you could leave work at noon and finish your holiday shopping, but, sadly, I don't. By "short day", I mean that today recognizes what "short" means in several ways. First, it's National Short Girl Appreciation Day (and who doesn't love a short girl? Seriously...), and at 5:44 (EST) this morning, it's officially the first day of winter - the shortest day of the year. It's also "short story" day. So today I plan on sharing a short client success story (and I promise it will be short)...

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