marketing

Account-Based Marketing vs. Customer-Centric Marketing: What is the Difference?

Account-Based Marketing vs. Customer-Centric Marketing: What is the Difference?

In the last few weeks, there has been a lot of buzz on account-based marketing (ABM) and customer-centric marketing - and which is the best strategy. But what exactly is ABM and what is the difference between the two? How do businesses know which strategy is best? And when did marketing get so complicated? Read on to learn more about the specifics of customer-centric and ABM strategies and how to determine which strategy is best for your business.

4 Simple Steps to Writing a Business and Marketing Plan for 2017

4 Simple Steps to Writing a Business and Marketing Plan for 2017

It's that time of year again. December is a busy month, full of tying up loose ends before the end of the year, making holiday plans, shopping and traveling. December is also "Write a Business Plan" month. In fact, one area of your business plan that shouldn't get left behind for 2017 is content marketing...

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